I discovered that our process of unsubscribing users from email was completely broken. I took it upon myself to figure out why this happened and what I can do to alleviate this issue for our users.
I first started with a competitive analysis of the company's direct competitors and other sites with similar management settings to better understand of what our current process was lacking.
I then hosted an ideation session with my team (1 junior designer and 1 UX Researcher) to whiteboard out solutions based on the technology constraints of the current system and information gathered from the competitive analysis.
Together with the junior designer, we created an interactive prototype based on the findings from the competitive analysis of our competitor's emails, current email management pages, existing user research, and best practices for email subscriptions.
I presented both the competitive analysis and mock-ups from the whiteboarding session to the Project Manager and developers and set up a timeline for user testing.
Unfortunately, due to backlog and other obstacles, this project took 2 years to be completed.
After a few obstacles, the users were finally able to customize their notifications. I am glad I got to help alleviate a big user pain point and fix an issue that would have gone unnoticed.
Image from the current CareerBuilder Notification Center.
